Service
Device targeting
People do not browse the same way on a phone as they do on a desktop. We build the media plan, the creative, and the landing experience around the device in front of them.
Device mix changes by vertical, hour, and offer. We split traffic so mobile users are not forced through a desktop funnel, and desktop buyers are not shown a cramped mobile unit.
That targeting is not a one-time setting. We watch which devices convert and shift budget before the week is over.
How we run it
- Bids and creatives split by device instead of one blended campaign
- Landing experiences that match mobile, tablet, and desktop behavior
- Fast reallocation when a device starts or stops converting